In this project, we aimed to redesign the Aquafresh toothpaste packaging to maintain the brand’s identity while giving it a fresh and modern appeal. We utilized Aquafresh’s iconic red, white, and blue color palette to reflect a sense of cleanliness and health. The layout features clean typography, ample white space, and medical-style icons to build trust and clarity for the customer.
Design Highlights:
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Classic Aquafresh tri-color scheme
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Dynamic wave graphics to suggest freshness and energy
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Separate designs for adult and kids’ versions with distinct visuals
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Ready-to-print files optimized for industrial packaging production
